Enterprise software technologies, the very name suggests these companies create software for the overall improvement of the industry. It also suggests that they take the initiative as well as the risk of failure when they develop software for improving the requirements of their customers. Hence, it is obvious that this industry is not without its challenges.
The challenges faced by these companies could range from customer demands to even cloud technology. We shall look at some of the challenges faced by them in brief.
User Interface / User Experience issues:
Historically, enterprise software technologies never had the best UT/UX. The larger the corporations, the more cumbersome were the software technology. They have to because these companies cater to large volumes of data. Hence, you need exhaustive software solutions to analyze them.
With the advancement in the technology, you find that companies are concentrating more on the UX factor. But, they still have not got it perfectly right. It is still difficult to find the balance between complicated software solutions for solving problems and at the same time, simple to use for the final users.
Storage and safety issues:
There was a time when the enterprise technologies used on-premise storage facilities. They had their valid reasons for doing so as well. One of the vital reasons was the security aspect. When you have on-premise solutions, the security is entirely in your hands. It is difficult for outsiders to penetrate your security layers. But, at the same time, they restrict the use of the software.
Hence, there is a need for these companies to switch over to cloud-based technology. Recent surveys have shown that more than 93% of all enterprise companies are in the cloud today. In spite of being on the cloud and accessible to users all over the world, the enterprise technologies still prefer to have on-premise solutions because of the safety factor. Maintaining this balance is a big challenge facing the enterprise technologies today.
Differentiating from the others:
This is a universal challenge. Differentiating from the others is a big challenge for enterprise technologies. On one hand, you have the giants in the industry like Apple, Google, etc that are dominating every aspect of the market. At the same time, you find that there is room for the smaller companies to work as well.
The advantage that these smaller companies have is that they can bring about smart solutions and create better products based on customer feedback. You have the simple example of a company like Docker that encourages BYOD. This technology allows the distributed programmers to build their own devices and manage them too. The bigger companies can take the help of such enterprise technologies to expand its footprint on the market.
One step behind consumer technology:
As far as UI/UX is concerned, consumer technology companies are head and shoulders above every other company in the world. They have to because they deal with the customers directly. The end-user should find the applications easy to install and use. In this context, the enterprise technologies are a step behind. Some of the best examples are that of Salesforce. They have modeled their UI of their social media platform Chatter based on that of the leading player in social media, Facebook.
The issue with enterprise technologies is that they watch how the consumer technologies behave and then follow suit. This ensures that they stay behind. They need to beat this trend and move ahead of the consumer technologies. This is easier said than done. But, it is a challenge for the enterprise companies nevertheless.
Having a larger clientele:
Usually, you find enterprise technologies not catering to a large clientele. They have their loyal clients, no doubt. But having a larger clientele helps in evening out the risks. It can very well happen that the loyal client might suddenly shut shop forcing the enterprise technologies to start afresh. In case, you have a larger client base, you have the buffer to fall back on.
Research shows that one customer should not contribute to more than 20% of the company’s overall revenue. In case it does, there is an urgent need to balance the situation. This is the risk most of the enterprise technologies live with. The golden rule of not placing all the eggs in a single basket holds good here. In case, you have a bigger customer base, you can offset any setback. This is a very pertinent challenge each enterprise unit faces in the industry.
Acceding to customer preferences:
Every customer in the world is unique. His problems will differ from that of the others. In that, he might seek a unique solution that could just be applicable to him. Under such circumstances, it is natural for him to offer suggestions and feedback to the company to tailor the product according to his needs. That should not be a problem if it is a one-off case. However, if every customer starts placing requests in this fashion, just imagine the problems it can lead to.
The company would just lose focus and vision of the original software. Yes, we agree that customer feedback is necessary and one has to take actions based on it. But, at the same time, it is also necessary to keep up the originality of the product. This is one of the biggest challenges faced by enterprise software technologies.
We have seen six challenges that enterprise companies can face in business. They are part of the job. One should take steps to meet these challenges and see to it that the business runs unhindered. In order to ensure this, the enterprise companies might need to adjust and take tough decisions. Providing a better user experience is one way of staying ahead in the competition. Safety of your data is important, but the data should also be accessible to the genuine users easily. Being different from the others is one way of standing out. The enterprise technologies should also concentrate on expanding their client base to facilitate tiding over of temporary crisis. Customer satisfaction is important but not at the cost of compromising with the quality of the product. Enterprise technologies need to overcome these challenges that could help them to compete with their peers on an equal footing.