Pepsi is one of the most identified soft drinks brand on the planet. So, with this kind of brand popularity, will the company stop promoting? Not on your life. The point is this: Even the massive brands comprehend that marketing must persist, because consumers always have options.
Similarly, for established businesses, integrating eLearning courses with employee training also results to a host of advantages. According to researches, eLearning can increase employee retention rates by up to 60% with productivity increases that can lead in 42% growth in revenue. Thus, increasing the adoption rate of eLearning courses each year. Here is a look at some great strategies to market your eLearning coursework/program, both internally and externally.
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IDENTIFY YOUR AUDIENCE SPECIFICALLY
Obviously, when you developed this program/course, you had certain staff members in mind and you had goals for their learning results. Who are your targets? The sales department? Customer service? Department supervisors? New employees? Just like any marketing campaign for a product or service, the target market has to be clearly defined, their “pain points�? and needs identified, and methods found to ensure that they will find value in what you are offering? These things may all affect your message., so do a bit of research before you develop a strategy.
BRAND THE PROGRAM
What value is your eLearning going to bring to your audience? Once you have identified the value, you can “brand�? it effectively. Will the training make their jobs easier and more effective? Will it develop new skills that could be a path to promotion? Focus not on your organization’s goals but rather the value to the “customer,�? as all good marketers do.
If you have an engaging program that integrates humor, interaction, and inspiration along with serious training objectives, you are far more likely to generate the interest you want. Shooting an email out with a snippet that is entertaining can “capture�? your audience.
MAKE IT SIMPLE
Don’t just make the sign-up process easy. Explain the flexibility of completing the modules on their own time, when it best suits them. Ensure that navigation through the course/program is totally streamlined. Make sure that the course is cloud-served so they may access it remotely on any device. The more choices learners have for participation, the greater the probability they will opt to do it.
You have begun and completed an initial marketing campaign for the program. It is not the time to sit back and hope. It is the time to keep yourself and your “brand�? visible to your audience. Reminder emails, blurbs in company newsletters; personalized emails – all of these things will help to keep the “brand�? in the minds of your targets.
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BE A GUEST
Pull in all of the “markers�? you can. Get influencers to make mention of your course to their audiences. Make every attempt to guest blog or to give interviews that will advertise the course. Shoot videos of learners who can serve as brand ambassadors and offer incentives for them to brand your course with their social media communities.
BELIEVE IN THAT YOU ARE THE BEST MARKETER
No matter who else you may enlist to help market your course, you are the best person to provide the details. After all, it is your course; you designed it; you understand its value and the solution it gives. And, in the end, no one else will be as eager about it as you are. Passion is contagious.