Automation isn’t just a gimmick that many companies use to make their clients feel better. Today, Artificial Intelligence (AI) is gaining traction with multiple new platforms cropping up from unexpected corners.

AI has transformed everything from healthcare to manufacturing. It is vital for businesses to engage with AI in order to stay ahead of the curve. Businesses must realize its huge untapped potential and take control in shaping the future.

According to a recent study by Gleanster, about 90% of companies use automation software, regularly for large-volume email campaigns. Artificial intelligence is the best solution to all the problems related to automated lead generation. AI will make personalization and account-based marketing much more easier.

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How Artificial Intelligence Can Help?

  • AI can quickly gather customer data at a very large scale and can help in sorting those data like a human brain does.
  • With that data, AI can generate rich profiles of each of the individual customers thereby bringing in far better leads for the sales.
  • AI can also provide real-time insights into customer behaviours and recommends customized content to drive personalized digital experiences for the prospective customers.

Also See: How To Automate Your Business with Artificial Intelligence?

Benefits of Using AI in Automated Lead Generation

Lead Identification

AI can identify good leads and recommends the best suitable touch points for each prospect. The efficiency of AI increases with time; the more time it spends with the prospect, the more accurate the personalization becomes.

Real-time Personas

Real-time personas are generated by AI by tracking and analyzing data based on customer behaviour. These personas are far more effective since they are built on real and observable data.

Reduces Response Time

AI can drastically reduce response time as it responds with personalized emails almost instantly by understanding the customer’s context and needs. Apart from these, you can also get rid of expensive sales automation programming and administration by implementing AI. This will help you reduce the overall cost per lead.

Final Thoughts

Integrating an AI into your lead automation software is so easy that all you have to do is set it and forget it. This frees up a lot of time and effort. Companies from different verticals are already using AI in several aspects. Adopting AI is the new normal, whether your focus is on lead generation or customer retention, lead automation technology has the power to keep your prospects engaged.