Looking for the best app development platform to build your next app? If Yes, then you are on right track as it is one of the most important decisions to take when building your app.

When it comes to app development, there is no dearth of options available today. Should you go for native mobile apps or cross-platform solutions? Today, Android and iOS are the dominant players in the mobile operating system. Which one to choose from Android or iOS?

Like these, there may be several questions that might have landed you on this page. Here are some tips to choose the right app platform to build your next mobile app.

What do you want to achieve?

First of all you need to be clear on how your mobile App is going to help your users. Is it a business App? Do you have a revenue generation model in mind? Will you allow in-app purchases? Will you be targeting Advertising revenue? Answer these questions by brainstorming with your team and write down the parameters that you need to be aware of.

Understand your target audience

The first and foremost thing to consider while choosing an app platform is your target audience. At the end of the day, it is the customers who are going to use your app. So, do some extensive research and understand your target audience.

Pay close attention to demographics and platforms used in that region. What kind of apps do they use most often. What gets them hooked to specific apps? Will customers pay for your app? What would be the monetization method if your going to launch it as a free app?

App features

If you want to charge your customers for your app, then you should build an app with advanced features. Examine various app platforms to identify the best option that suits your business

Understanding about each App platform and its capabilities can help you prepare for the future as well. Do you need your App to be present in all major platforms? Make sure to understand the pros and cons of each app platform before proceeding.

Development Cost

After considering the above-mentioned factors, another important factor you should consider is the cost of development. Can you make money from your app?

Write once and run everywhere is a perfect cost effective solution in some cases but it might prove to be costly in others. If you want to make money from your app, consider popular app platforms like Android and iOS which are having large user base.

Device compatibility

Both Android and iOS devices require different strategies. Considering the differences between these top platforms, it’s a tough task to adapt an app for each gadget.

Do a device compatibility testing before launching your app. It helps enhance customer satisfaction as it verifies whether your app works as expected on all platforms. Keep in mind, you need to provide app updates for specific platforms once in awhile to keep the Apps compatible.

Maintenance and Support

Once your app is launched, you need to plan on supporting your app with updates. Make use of the update notices available in the app store properly and ensure timely updates.

When a user notices updates being available for your app with a description that just reads bug fixes, then the user is less likely to install the update. Thus, give a clear and detailed description about the update to make your users install it.


Though there are several more aspects to consider when picking a right platform, the above-mentioned factors are the most important ones that you should consider. If you are targeting a large user base, native mobile apps would be the best choice. Though every app platform has its own pros and cons, you should consider the above mentioned key points to choose the best platforms that suite your business as well as your target users.