It is a known fact that customers are the heart of any company. A satisfied customer is the best business strategy of all. So, how well you are doing in terms of customer satisfaction?
Almost every company work hard to gain customers, but focusing on satisfying customers who are using what you have built is pretty lame. So, instead of satisfying your customers you should try to WOW them. You should shower them with such love, friendliness and kindness, that they are blown away. If you do this, your customers will tell everyone that they know about your awesome products and services.
Here are the 5 simple ways that you can use to make that happen.
Start focusing from the very first customer experience
To WOW your customers, the first thing that you should do is to focus on the very first interaction they had with your product or service. If you have 2 incoming inquires via email, one is a returning customer to whom you have spoken with before and the other one is from a new customer who just discovered you, whom you should respond first? Though all customers are equal, you should give high priority to fix the problem for the new customer. In this way, you can really WOW your customer from the first conversation itself.
Also See: How to Win Customers with Chatbots?
Follow up when they least expect it
If you follow up your customers when they least expect it, then it's easy to wow them. Adding your personal touch to every conversation can help you build a longstanding business relationship with your customers. Ask your customers for product or service reviews. This will help you identify problems early on and if everything is great the customer still has the satisfaction of knowing that you are thinking about them and care about them. This will help you build a longstanding customer relationship.
To WOW your customers, you need to respond to their queries as quickly as possible. If you reply to a customer within a few minutes, the customer may tweet about your product or service and tell their friends about your brand or company. Speed is the key here and you should master it. You should make sure to respond all the customer queries as soon as possible without much delay.
Also See: How Process Automation Helps You Win Customers?
Add a personal touch to each response
Another way to start WOW your customers is to add as much personal touch as possible. Many companies lack personal touch in their response. If you are replying to customer queries on Facebook or Twitter, then you should start adding a personal touch like adding the first name of the customer to whom you are replying. By this way, you can grab the attention of the customers and they also would be happy to get a personalized response.
Express your gratitude
You can express your gratitude to customers in several different ways. By showing your gratitude, you can build a fruitful relationship with your customers. The simplest way is to do it is to send a little birthday gift- a box of brownies or a free coupon code for your own products or services.
If you resolve your customers' queries and continually wow them, you can get more business and more referrals from them. So, what are you going to do to wow your customers? A simple change in mindset from satisfying to WOWing will definitely help you win customer loyalty.