There are still many fallacies surrounding app development, especially for mobile. As we move into a mobile-first world, many companies considering mobile apps are facing a common challenge — which should we opt for? Should we build a native or hybrid app? The answer depends on your company’s priorities and many factors such as:

  • How fast you need the app
  • If you can develop any part of the app in-house
  • What you are trying to accomplish with the app
  • Your budget for app development
  • What features you need


To help you decide, let’s take a look at the differences between native and hybrid apps, as well as the advantages and disadvantages of each so you can understand which approach will be the right one for your app idea.

Native Apps

Native apps are what come to most of our minds when we think of mobile apps and are downloaded from the App Store or Google Play. What differentiates native apps from hybrid apps is that they are developed for certain devices. For instance, Android apps are written in Java and iPhone apps are written in Objective-C.

The advantage of opting a native app is that it is the fastest and most reliable when it comes to user experience. Native apps can also communicate with all of the device’s operating system features, such as the microphone, camera, contacts lists, etc. However, a bigger budget is required if you want to build your app for multiple platforms (i.e. iPhones and Android) and to keep your native app updated.

Hybrid Apps

A hybrid app combines elements of both native and web applications. Hybrid apps can be distributed through the app stores just like a native app, and they can incorporate operating system features. Like a web app, hybrid apps can also use cross-compatible web technologies.

Hybrid apps are typically simpler and quicker to develop than native apps. They also require less maintenance. On the other hand, the speed of your hybrid app will depend completely on the speed of the user’s browser. This means hybrid apps will almost never run as fast as a native app runs.

The advantage of hybrid apps is that you can build them on a single base, which allows you to add new functionalities to multiple versions of your app. With native apps, you will need to duplicate every new feature you want to introduce for each platform.


So which one should your startup choose?

In order to make the right choice, it’s important to understand the differences of each choice and so you can head in the right direction. Native, mobile web, and hybrid applications each have their own pros and cons, and your final decision will depend almost entirely on your startup’s needs.

After considering your choices, it’s important to work with app developers that can bring your idea to life efficiently and cost-effectively. Outsourcing your app development is a good way to trail your project without hiring permanent in-house staff. Working with a professional outsource development team is also a good way to make your mobile app development project feel like a natural transition, rather than a giant leap into uncharted territory.