Mobility has great benefits for your enterprise and results in higher levels of connectivity between your employees. This improves your overall business processes and products. It also creates better collaboration within your internal teams allowing employees to share best practices among themselves.
The ultimate aim for any mobile enterprise application is to build a natural ecosystem within a company and link the isolated components of the mobile infrastructure. It provides a variety of benefits to the company, the employees and the customers alike.
At present, only a few people would argue against the significance of a good mobile strategy and the majority of people understand that having a mobile-ready team is crucial for their business. Nevertheless, it’s equally important to measure the overall effectiveness and ROI of your mobility initiatives.
Enterprise mobile applications offer several benefits, such as increased productivity, collaboration, and better sales enablement. However, you need to keep your business goals in mind to reap these benefits. This involves continuous evaluation and measurement. Estimating the real value of mobility will help you in ensuring that your strategy remains successful.
WAYS TO ESTIMATE ROI (RETURN ON INVESTMENT) FOR YOUR ENTERPRISE MOBILITY
To estimate the ROI of your mobile apps, you have to use different values to check the expenses and benefits of your enterprise mobility strategy. Here are some of the best methods for determining the efficiency of your mobile strategy:
As it is a norm for any business, customer satisfaction is more important than anything else. An effective enterprise mobility strategy should improve your customer satisfaction. Your customer’s overall satisfaction with your firm’s performance is another good indicator of mobility ROI.
One of the special aspects of the measuring ROI of your enterprise mobility strategy is the raw data that you can capture from it. By using this data, you can learn more about user-friendliness, usefulness, average time to complete tasks, and much more.
INCOME VS. EXPENSES:
If you have knowledge about all the elements of your enterprise mobility strategy, you can easily estimate its overall financial benefit. You can also evaluate the qualitative expenses against the financial benefits of the solution, including improved sales, time to market, and cost-effectiveness.
When it comes to implementation rate, you need to study how quickly and keenly your employees are implementing the new technologies that you roll out. This step can help you understand the effectiveness of your enterprise mobility strategy. Yet, some experts claim that using implementation rate to determine ROI is just a substitute for looking at costs and the outcome.
Last but not the least; you can also measure ROI using your company’s performance. Decreasing the need for staff to travel and reducing the time taken by them to complete tasks are also viable methods to increase the ROI of a good enterprise mobility strategy.
Measuring the ROI of your mobility strategy can be tricky at times and it depends on a number of factors. Through a combination of these above-mentioned metrics, you can determine whether your investment has made sense or not.
Nevertheless, the best method to measure your enterprise mobility strategy ROI is to understand why you chose mobility in the first place. Sometimes, these methods are harder to quantify, but they are important to your overall business objectives