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Significance and improvement of test automation across all verticals

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Importance of testing across all verticals

Accelerated technological discoveries in software and hardware are driving the enthusiasm behind changing testing and automation demands. The constant performance of quality software and hardware products staying at top of our minds of industries like food industries, retail, Consumer Packaged Goods (CPG), travel, and hospitality.

Software in any method or mode has grown to be centre of all applications. This has consequently highlighted the criticality of automation testing to guarantee excellent delivery. Testing automation is often an intimidating responsibility and one of the bottlenecks to faster deliverance.

Now, the Software development industry has been growing as time proceeds. Furthermore, software testing firms are also adapting to advancements in the industry. The active technological advancements in software testing industry have revolutionized automation with a quality product in the following field. Let us discuss the same in brief below.

Automation in the food industry

With discovery of innovative products further assuring abundant growth, the food and beverage manufacturing industry has testified to vital growth in past few decades. The growing population also enforces the food-producing corporations to keep up with expanding requirements from customers. Hence, testing and automation have grown to be an important part of food industry to meet demands of booming requirement of the food industry. By leading in capability and consistency in the product, the selection of automated systems has changed the food manufacturing industry. The quick advancements in testing and automation with strong views of consumers overseeing companies for enhanced food quality and safety have driven the food industry to achieve test automation of most industrial processes. Besides, the expanding need for superior and concocted packaged foods and increasing food safety regulations have considerably grown market for test automation in food industry. Test automation has simplified food packaging method for various utilization including palletizing and depalletizing, packaging and repacking, pick and place, grading and sorting, processing, and logistics.

Automation in Retail

In a compelling digital viewpoint, retail utilization is constantly modernized and promulgated often. There is consequently a requirement to achieve efficiency, tenacity interpretations with higher pace. Software tests and automation have to be redone frequently throughout development cycles, across all supported operating systems and hardware configurations. Test automation decreases the time anticipated to operate repetitious tests from days to hours, rendering much more precise delivery cycles. Automated tests can be repeated at no additional expense, which means more rapid deployment and estimable expense increasing profits for the retailer.

Automation in the CPG industry

Today the CPG industry can succeed only by fully adopting the digital and test automation abilities that are powering the transformation of the industry. Many fast-moving consumer goods now have a short-term shelf life, either because of the perishable life of the merchandise or the huge market for the product. This is why the logistics and distribution operations that serve as the fortitude of many CPG companies, necessitate operating optimally – in particular information methods and the enterprise software that powers them. In a large quantity, under-margin business, incomplete applications can instantly influence sales and disintegrate the bottom line overnight.

Automation in the travel

The requirement for test automation platforms in the travel sector is rising. The companies should turn their focus from old-fashioned manual testing processes to modern ones, leveraging automation testing to validate and map technology, logistics systems, control, and management systems together. Leveraging test automation in the testing process as part of the quality assurance solutions help in streamlining test cycles and allowing quick version deployment and approval. No doubt, implementing test automation in the travel industry will not only enhance the safety of travellers but also help provide them a hassle-free and smooth experience.

Automation in the hospitality industry

The software can unite millions of people globally. This is quite accurate for firms in the hospitality industry. Information about pre-bookings & flights needs to be open online 24/7. Firms in the foods, beverages, & flight businesses must have seamless software and applications. Mistakes are unaffordable as the commercial losses of mistakes are larger than they existed before.

Companies, in the era of test automation, are frequently concentrating on giving quality and compliant software and services. Firms engage self-supporting software testing services to provide hassle-free software application and to reduce their time to run the business without jeopardizing quality.


In software testing industry, quality assurance has intensified the business expertise. It is a unique hurdle not only for testing but also for organizations to develop their technological updates and enhancements. We can observe the test automation industry has guard down these hurdles with their analysis and improvements.

In a world of test automation, the business can execute the change between triumph or failure. In a consistent technology-associated society where users are becoming more careful when it comes to the quality, especially data protection, performance, and usability features that were usually overlooked in the past has now become a necessity.

12 Customer Experience Trends that are ruling in 2020
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The world is constantly changing. You need to keep improvising in order to be competitive in the market. One of the principal aspects of improvisation is to gauge customer experience (CX). CX is going to be the defining factor in the future. Let us look at 12 Customer Experience trends that are ruling in 2020.

Mobile is the way to go

There was a time in the world when you needed computers to browse the internet. Subsequently, we had a time when websites had to be mobile friendly in order to be successful. Today, we’ve come a full circle with web developers creating websites, exclusively, to be browsed on mobile phones. The day has come when websites finally have to be computer friendly instead of being mobile friendly.

Bots are replacing people everywhere

Speaking with a customer service executive used to be a great pleasure – not very long ago. “Used to”, because as you read this article right now, thousands of customer service executives are being replaced by bots. Today, you have companies investing heavily in artificial intelligence and using bots for handling customer complaints. So, you do not know who is there at the other end of your Live Chat window.

Standing in long queues to pay your bills is one way out 

Standing in queues to pay for your shopping bills will soon become obsolete. Amazon has already taken the lead with their Amazon Go concept where all you have to do is to pick up the object of your choice and walk out from the store. They use Artificial Intelligence to determine the product you have chosen and thus bill your account directly. All you have to do is ensure that you have enough funds in your account.

IoT will make Data Analytics very easy

Today, it is possible to connect more gadgets and appliances to the internet. Ergo, you are able to understand customer behavior better, thereby putting you in a better position to interact with them in a smooth manner. This can help the manufacturers understand how customers use their products. Hence, they can make the necessary improvisations to the products.

Voice Controlled home assistants making life easier

With each passing day, our memory is becoming weaker. Mobile phones and other electronic equipment obviate the need for remembering trivial things like phone numbers. Voice controlled personal assistants like Siri and Google Assistant have made things simpler for us. It has now become easy for us to order these assistants to guide us to the nearest restaurant or make a call to our beloved without even touching our phone.

Judge emotions of people while interacting with them

You have seen bots replacing humans at the other end of your Live Chat window. This bot at the other end is a smart fellow. Judging your emotions from the tone and language you use is now possible. In case it becomes difficult for it to handle the matter, it has the capacity to transfer your call to the human customer service executive.

Track people real-time

GPS and Bluetooth have revolutionized communications a great deal. GPS allows you to judge the location of your customer thereby enabling you to target him in a better manner. You can send notifications directing him to your nearest retail outfit and thus convert such leads into business.

Reduce human errors a great deal

Robots use AI to do a variety of jobs even today. Their importance in the medical field is well known. Robots have assisted in various critical surgeries thereby reducing human errors a great deal. This trend is only going to improve in the future.

Personalized services are possible

AI helps you judge people’s preferences and helps businesses alter the way they deal with such customers. Based on your previous experiences, it is now possible to offer you things the customer prefers to have without asking for it. The entertainment and the hospitality industry can use this CX factor a great deal.

Easier conversion of leads

The latest technology has made it easier for the business to expect their customers to behave in a certain fashion. This enables you to understand your customer better and thus able to offer him a better deal. Naturally, you convert such leads into business easily.

Making it simpler for the customer

There are various aspects of customer service that begin after the customer makes the purchase. Integrating them into a compact service is now possible depending on the previous experiences of each customer. Thus you are able to do away with unnecessary bottlenecks and make it simpler for your customer to deal with you.

Secure the payments

Technology is available where the customers can directly scan the barcode and make the payment without having to swipe their credit or debit cards. This provides for a greater degree of security to the customer.


You have seen 12 new CX trends that are going to rule 2020. The main objective of all these CX trends is to make it easier for the customer. The customer has never had such an easy time ever in the history of forever.