From Personas to People

By putting customers at the heart of the digital business, we help create in-the-moment experiences that are rich, relevant, and help customers feel less like personas and more like people.

In today’s customer-driven market, experiences matter more than ever. Our Experience Design team follows a design-led approach that turns human insights into business impact.

We help clients disrupt their industries with human-centric design, modern UX and UI design, and high-tech digital experiences.

In today’s customer-driven market, experiences matter more than ever. Our Experience Design team follows a design-led approach that turns human insights into business impact.

We help clients disrupt their industries with human-centric design, modern UX and UI design, and high-tech digital experiences.

Design

We combine business opportunities with customer expectations to define, design and deliver meaningful experiences.

Digitization

Digital capabilities to transform business processes and functions, and change the way you do business, deliver on promises, and generate value.

Immersive

Creating frictionless experiences for hyper-connected customers. We engineer success in interplays, optimizing customers’ live and digital experiences.

User Experience Design

Transformation Roadmaps

Visual Design

Interaction design

Concept & Usability Testing

Customer Experiences

Cross-Enterprise Collaboration

People & Machine Collaboration

Real-time Commerce

Predictive Orchestration

Mobility

IoT & Wearables

Augmented/Virtual Reality

Conversational UI’s

IVR

Design

We combine business opportunities with customer expectations to define, design and deliver meaningful experiences.

User Experience Design

Transformation Roadmaps

Visual Design

Interaction design

Concept & Usability Testing

Digitization

Digital capabilities to transform business processes and functions, and change the way you do business, deliver on promises, and generate value.

Customer Experiences

Cross-Enterprise Collaboration

People & Machine Collaboration

Real-time Commerce

Predictive Orchestration

Immersive

Creating frictionless experiences for hyper-connected customers. We engineer success in interplays, optimizing customers’ live and digital experiences.

Mobility

IoT & Wearables

Augmented/Virtual Reality

Conversational UI’s

IVR

How we do it

Design Discovery

The first step is to understand the business objectives for the product or service being developed. We do a thorough analysis to connect the dots between the product, its purpose and the people who will use it. With a design-led strategy, we help our clients put people at the heart of their business.

User Research

We get into the mindset of end-user to understand their behavior, attitude, pain points, and emotions. This helps us build user personas and define the user journey map clearly and unambiguously. We believe this is critical in developing a solution that is human-centric.

Wireframes & Prototypes

In order to visualize and validate a product concept, we create wireframes and prototypes, which go through multiple iterations. It helps speed up the design process by saving time, incorporating feedback and defining the design approach for the entire team. Prototypes are tested, evaluated, and continuously improved.

Usability Testing 

By combining goal-oriented methodologies and our knowledge-driven approach to usability testing, we analyze the solution, identify weak spots and suggest enhancements. We generate audit reports with extensive user feedback that helps to perfect the efficiency and effectiveness of the design solution.

Process Re-engineering

By using digital technologies to radically redefine existing processes, we enable businesses to improve productivity, generate revenue, deliver value, and create a sustainable competitive advantage.

User Interface Design

We follow a human-centric, data-driven approach to develop engaging and intuitive interface designs. By creating a consistent experience across platforms, devices, and systems, we help businesses create a unified brand experience for the user.

How we do it

Design Discovery

The first step is to understand the business objectives for the product or service being developed. We do a thorough analysis to connect the dots between the product, its purpose and the people who will use it. With a design-led strategy, we help our clients put people at the heart of their business.

User Research

We get into the mindset of end-user to understand their behavior, attitude, pain points, and emotions. This helps us build user personas and define the user journey map clearly and unambiguously. We believe this is critical in developing a solution that is human-centric.

Wireframes & Prototypes

In order to visualize and validate a product concept, we create wireframes and prototypes, which go through multiple iterations. It helps speed up the design process by saving time, incorporating feedback and defining the design approach for the entire team. Prototypes are tested, evaluated, and continuously improved.

Usability Testing 

By combining goal-oriented methodologies and our knowledge-driven approach to usability testing, we analyze the solution, identify weak spots and suggest enhancements. We generate audit reports with extensive user feedback that helps to perfect the efficiency and effectiveness of the design solution.

Process Re-engineering

By using digital technologies to radically redefine existing processes, we enable businesses to improve productivity, generate revenue, deliver value, and create a sustainable competitive advantage.

User Interface Design

We follow a human-centric, data-driven approach to develop engaging and intuitive interface designs. By creating a consistent experience across platforms, devices, and systems, we help businesses create a unified brand experience for the user.

Success Stories

Engineering

Create next-generation products, systems, and processes.

Intelligence

Leverage big data analytics to drive better business decisions.

We help you capture new value from digital through modern methodology, technology, and design.

We help you leverage the power of data and enable data-driven decisions that deliver long-term value.

Engineering

Put customers at the heart of your digital business.

We help you capture new value from digital through modern methodology, technology, and design.

Intelligence

Leverage big data analytics to drive better business decisions.

We help you leverage the power of data and enable data-driven decisions that deliver long-term value.

Speak to a Digital Experience Expert today

Speak to a Digital Experience Expert today

We have the expertise to help enterprises of all sizes take on their greatest challenges.
Let us show you how our services can help you create a better digital experience for your customers.