From Personas to People.
By putting customers at the heart of the digital business, we help create in-the-moment experiences that are rich, relevant, and help customers feel less like personas and more like people.
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In today’s customer-driven market, experiences matter more than ever. Our Experience Design team follows a design-led approach that turns human insights into business impact.
We help clients disrupt their industries with human-centric design, modern UX and UI design, and high-tech digital experiences.
Design
We combine business opportunities with customer expectations to define, design and deliver meaningful experiences.
- User Experience Design
- Transformation Roadmaps
- Visual Design
- Interaction design
- Concept & Usability Testing
Digitization
Digital capabilities to transform business processes and functions, and change the way you do business, deliver on promises, and generate value.
- Customer Experiences
- Cross-Enterprise Collaboration
- People & Machine Collaboration
- Real-time Commerce
- Predictive Orchestration
Immersive
Creating frictionless experiences for hyper-connected customers. We engineer success in interplays, optimizing customers’ live and digital experiences.
- Mobility
- IoT & Wearables
- Augmented/Virtual Reality
- Conversational UI’s
- IVR
Success Stories
How we do it
Design Discovery
The first step is to understand the business objectives for the product or service being developed. We do a thorough analysis to connect the dots between the product, its purpose and the people who will use it. With a design-led strategy, we help our clients put people at the heart of their business.
User Research
We get into the mindset of end-user to understand their behavior, attitude, pain points, and emotions. This helps us build user personas and define the user journey map clearly and unambiguously. We believe this is critical in developing a solution that is human-centric.
Wireframes & Prototypes
In order to visualize and validate a product concept, we create wireframes and prototypes, which go through multiple iterations. It helps speed up the design process by saving time, incorporating feedback and defining the design approach for the entire team. Prototypes are tested, evaluated, and continuously improved.
Usability Testing
By combining goal-oriented methodologies and our knowledge-driven approach to usability testing, we analyze the solution, identify weak spots and suggest enhancements. We generate audit reports with extensive user feedback that helps to perfect the efficiency and effectiveness of the design solution.
Process Re-engineering
By using digital technologies to radically redefine existing processes, we enable businesses to improve productivity, generate revenue, deliver value, and create a sustainable competitive advantage.
User Interface Design
We follow a human-centric, data-driven approach to develop engaging and intuitive interface designs. By creating a consistent experience across platforms, devices, and systems, we help businesses create a unified brand experience for the user.
How we do it
Design Discovery
The first step is to understand the business objectives for the product or service being developed. We do a thorough analysis to connect the dots between the product, its purpose and the people who will use it. With a design-led strategy, we help our clients put people at the heart of their business.
User Research
We get into the mindset of end-user to understand their behavior, attitude, pain points, and emotions. This helps us build user personas and define the user journey map clearly and unambiguously. We believe this is critical in developing a solution that is human-centric.
Wireframes & Prototypes
In order to visualize and validate a product concept, we create wireframes and prototypes, which go through multiple iterations. It helps speed up the design process by saving time, incorporating feedback and defining the design approach for the entire team. Prototypes are tested, evaluated, and continuously improved.
Usability Testing
By combining goal-oriented methodologies and our knowledge-driven approach to usability testing, we analyze the solution, identify weak spots and suggest enhancements. We generate audit reports with extensive user feedback that helps to perfect the efficiency and effectiveness of the design solution.
Process Re-engineering
By using digital technologies to radically redefine existing processes, we enable businesses to improve productivity, generate revenue, deliver value, and create a sustainable competitive advantage.
User Interface Design
We follow a human-centric, data-driven approach to develop engaging and intuitive interface designs. By creating a consistent experience across platforms, devices, and systems, we help businesses create a unified brand experience for the user.
Engineering
Create next-generation products, systems, and processes.
We help you capture new value from digital through modern methodology, technology, and design.
Intelligence
Put customers at the heart of your digital business.
We help you deliver in-the-moment experiences that are rich, relevant and make customers feel more like real people than personas.