A leading conventional music CD selling company considered the rising popularity of online music platforms and felt it was time to develop an intelligent music app that would revolutionize the way people listened to music in Indonesia.
The need was to migrate to a new mobile-based business model from a legacy CD sale business. The idea was to build a music platform with a powerful recommendation engine, flexible access, dynamic filters, tracking system, and various other distinct features to make the app experience not just enjoyable but, also magnetic for people to get attracted to – the target group being the young population (Gen X & Y) of Indonesia. There was a strong requirement of music suggestions from the recommendation engine and this was required to be specific for every user.
What did we do
Our team started the project with a discovery phase, entailing brainstorming on how to achieve some of the imperatives laid down by the client.
The UI/UX team worked closely with the client & took a structured approach of
– Goal Analysis
– Competitor Benchmarking
– Information Architecture
– User Flows
– Visual Design
There were multiple proofs of concepts presented to take an informed decision based on the pros and cons of available technology options.
All of this to come up with a greatly functional, highly intuitive & and amazingly dashing UI for the app.